Last Updated: 19 May 2025

1. Introduction

Welcome to Strength of Mind Fitness (“we,” “our,” or “us”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://somf.co or use our fitness coaching services.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site or use our services.

2. Information we collect

We collect information that you voluntarily provide to us when you:

• Register on our website
• Fill out a form or questionnaire about your fitness goals and health status
• Sign up for our newsletter
• Participate in our online coaching programmes
• Contact us directly

Personal Information:

• Name, email address, phone number
• Date of birth and age
• Physical address
• Payment information (securely processed through our payment processor)
• Emergency contact details

Health and Fitness Information:

• Height, weight, and body measurements
• Fitness level and goals
• Medical conditions relevant to exercise
• Exercise history and preferences
• Dietary information and preferences
• Progress photos (if voluntarily shared)

Technical Information:

• IP address
• Browser type
• Device information
• Cookies and usage data
• Login data

3. How we use your information

We use the information we collect for the following purposes:

• To provide and maintain our service
• To personalise your fitness programme
• To contact you regarding your account or service
• To provide customer support
• To process payments
• To send periodic emails about your fitness journey or promotional materials (with option to unsubscribe)
• To improve our website and services
• To comply with legal obligations

4. Lawful basis for processing

Under the UK General Data Protection Regulation (UK GDPR), we process your personal information based on the following legal grounds:

• Your consent
• Performance of a contract (when you purchase our coaching services)
• Legitimate interests (such as improving our services)
• Legal obligation

For special category data (health information), we process this based on:

• Your explicit consent
• For the purposes of preventive or occupational medicine and the provision of health care or treatment

5. Data retention

We will retain your personal information only for as long as necessary to fulfil the purposes outlined in this privacy policy, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Client fitness records: 7 years after the end of the coaching relationship

Payment information: 7 years (for tax purposes)

Marketing data: Until you unsubscribe or ask us to delete your data

6. Data sharing and third parties

We may share your information with:

• Service providers (payment processors, email service providers, cloud storage)
• Professional advisers (lawyers, accountants)
• Government bodies when required by law

We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

7. International transfers

If any of your data is transferred outside the UK or European Economic Area (EEA), we ensure a similar degree of protection is afforded to it by implementing safeguards such as:

• Only transferring your personal data to countries that have been deemed to provide an adequate level of protection
• Using specific contracts approved for use in the UK which give personal data the same protection it has in the UK

8. Data security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way. We limit access to your personal data to those employees and third parties who have a business need to know.

9. Your legal rights

Under UK data protection law, you have rights including:

• The right to access your personal data
• The right to correction of your personal data
• The right to erasure of your personal data
• The right to restriction of processing
• The right to data portability
• The right to object to processing
• Rights relating to automated decision making and profiling

To exercise any of these rights, please contact us at help@somf.co.

You will not have to pay a fee to access your personal data or to exercise any of the other rights. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive.

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).

10. Cookies

We use cookies and similar tracking technologies to track activity on our website and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

11. Marketing

We would like to send you information about our services that may be of interest to you. You have the right at any time to stop us from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes, please click the unsubscribe link in any of our emails or contact us directly.

12. Children’s privacy

Our service is not directed to anyone under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal data from children without verification of parental consent, we take steps to remove that information from our servers.

13. Changes to this privacy policy

We may update our privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the “Last Updated” date at the top of this policy.

14. Contact us

If you have any questions about this privacy policy or our data practices, please contact us at:

Post: Distant Peaks Consulting LTD, t/a Strength of Mind Fitness, Amelia House, Crescent Road, Worthing BN11 1RL

Email: info@somf.co